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The Domino Effect of Changing Your Logo

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It’s a rainy afternoon and you’ve got a hot cup of tea and a box of dominoes. You set them up on end, one next to the other in a snaking line across your dining room table. Then you bump the first domino and watch as the rest fall down, one after the other.

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Redesigning your logo is more than just fun and games
Changing your logo is a lot like playing dominoes—once you start, you have to keep knocking over project after project until you’ve got all of your marketing pieces set up again.

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Once you decide to create a new logo, you’ll instantly find a whole new list of to-dos. This would include setting up the brand definition, expressing it in a logo, and then making sure that all of the rest of the pieces flow from those

Knocking down those to-dos takes more effort than the simple little bump that topples over the row of dominos.

What does redesigning really mean?
Think back to the first time you designed your logo—the work, time, expense, and thought you had to put into the project. Just because this is a redesign doesn’t mean that it will be any easier than the first time around. In fact, it may be more difficult since you’re more invested in your business and brand than you were when you first launched it.

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